Running multiple PPC campaigns, and especially if you’re running them through your own business, requires a lot of your time and energy to set up and maintain. If you’re not yet at the stage where you’re outsoucing your PPC campaigns to other people , maybe you should consider getting some PPC software in order to automate the process of setting up and maintaining your PPC campaigns.

A recently launched PPC software program is KeywordESP.

Why you need a program like this!

Introducing this great little product that will save you so much time when setting up your PPC campaigns (and landing pages to match) as well as the product will increase your Quality Score, CTR and convertion rate.

Here’s what it does!

Keyword ESP is a software that you add to your PPC ads and your landing page, so that whatever keyword your potential customer types into the search engines that keyword will show in your PPC ad automatically. Not only that, when the potential customer clicks on your PPC ad, the same keyword that was types in will now show on your landing page.

How it works!

• Quality Score: Your Google (or other search engine) Quality Score will increase, so that you will have to pay less per click
• CTR: Your CTR will increase massively. Think about it, whichever of your keywords the prospect types in that keyword will appear on your PPC ad
• Also, you PPC ad will be BOLD as it matches what the prospect typed in. This will by reflex get the eye to register your PPC ad.
• Conversion: See a higher convertion rate on your landing page. Whichever keyword has been typed into the search engine will now automatically appear on your landing page. It’s like being inside the head of your potential customer (or at least that appears to be the case).
• Other: TIME! You’ll save enormous amounts of time. Now you will only have to set one PPC ad up to get great Quality Score and CTR.

This is what you should do now!

If this product sounds like something that you can apply to your PPC campaign, you’ll be even happier to hear that this is really easy and fast to implement into your sales process.

There’s no computer skills needed, just good old copy and paste. It’s a set and forget type of software. Just add it once per PCC campaign and that’s it.

I don’t have a lot of PPC campaings, but I must admit that I saw result within a couple of days and within no time I had saved in clicks what I paid for this software.

Here’s a PPC tip: When you just implement the software, leave you CPC where it is and then gradually reduce you CPC by 20% per day over the next few days till the software has kicked in, the search engine has caught on and your PPC ads has the ranking you want. It doesn’t get any easier.