ACN started in 1993 and has grown into the world’s biggest direct selling telecommunications company. Their products range from the ACN video phone to wireless service and wireless phone to long distance service. They are mostly known for the ACN video phone which can connect people across the globe through video and voice.

ACN has jumped on the network marketing turnip truck. They rely on the network marketing model to promote and sell their products. Basically their approach is to move their products through a network of independent representatives who make sales by sharing the business and products with people they know also known as their “Warm List” of friends and family.

This way of marketing has thrust ACN to the front of the line in their industry. Since 1949 network marketing or multi-level marketing has been a popular way for many companies to move all kinds of different products. Currently it seems that any kind of product is sold through network marketing.

ACN’s growth is tremendous but I have a bone to pick with them. With the resources ACN has in way of technology you would imagine they would come up with marketing training for their reps that was more current and tuned to reach the masses.

First I must inform you that I am a full time network marketer and my key focus is on marketing online to grow and expand my business. As I already said, ACN utilizes the network marketing approach but teaches their reps old selling techniques. What most people fail to recognize is the old style of of hunting down friends and relatives and making a memory jogger is already a thing of the past and has already become an out dated way in growing a big downline. This is why 97% of the people who join MLM fail to make any real money.

Here is an example. Think about a small business. Let’s use a pizza shop for example. If you owned a pizza shop and you told all of your friends and family about it then I’m sure your friends and family would stop by once every few weeks to buy a pizza. That seems like a fantastic idea but what happens on the days your friends don’t feel like eating pizza? If they don’t come in these days then there won’t be many sales. My point is you need more that just your friends and family to grow a business. In fact you need a steady flow of customers every day to grow any business that relies on retailing products.

This idea also applies to multi-level marketing. The trainig you get with ACN is to make a list of all the people you know and drag them to a business presentation where they will be sold on the product and the business plan. This might work for a little while but what happens when you run out of people to talk to? Your business begins to die due to lack of prospects. There are not many people that are connected with enough people to keep their business afloat for a long period of time. The only way to continue the growth in your business is to do marketing and attract new prospects every single day.

One of the most powerful ways to advertise a opportunity is to market on the internet. Look around and you will see that most businesses are using the internet in some way to explode sales. The odd and amazing thing about ACN is they try to keep their downline from harnessing the power of the internet to build their business. I know this first hand because I have conversed with many ACN reps who told me that their upline told them that using the internet to find leads was a waste of time. This is completely untrue. Distributors on my team have so many leads that there is not enough time in the day to call them all.

You would think that a company like ACN that has a high tech video phone would consider using current technology to grow their business. Instead they teach a backward, outdated style from the stone ages and ignore the fact that most of their reps are making very little money. So I have to ask the question, “Why won’t ACN show their reps how to market so they will find true success and build a successful team?” I guess that the top guys at ACN don’t know how to manipulate the net and are fearful of it.

I shouldn’t pick on ACN because this problem spans the entire MLM industry. Most MLM companies do not teach marketing. I can tell you right now that calling your warm list is not marketing. When you have marketing in place the leads call you and chase you down. It’s a completely different approach than what is taught in the MLM industry. It’s time for the industry to get caught up with current times.

I instruct people how to promote their business online and have found that this is the best way to generate a flow of prospects that will allow you to build a huge business over time. Visit the resources below for more information on my marketing techniques and how you can use the power of the internet and literally explode your opportunity on auto-pilot. This will work for ACN and any other multi-level marketing you decide to build.

Get the full details on ACN Phone Marketing. Scott Marvin is a professional online marketer. You can find out more information on his free marketing resources at MLM Extreme Growth. $1995 worth of free marketing training.