The world is becoming more and more crowded with experts and professionals. In order to be successful and profitable, you must position yourself differently from the rest.

One of the best ways to accelerate this differentiation is by building business credibility within your target market. When your business credibility is high, you can charge more, and will meet with less sales resistance.

Most experts sell themselves short. This means, they spend a lot of time trying to sell a $27 ebook, when they could spend the same (or sometimes LESS) time and sell a $27,000 coaching program.The benefit of selling the higher end program, of course, is that you create rapid cash flow- which you can reinvest in your business to grow more quickly.

The business with more credibility will be able to charge more.

You can demonstrate credibility through social proof techniques, such as case studies, video testimonials, and audio clips from satisfied clients. Education is one way to convince your target market of why you are their best option.

You must refrain from competing on price, because this turns your business into a commodity, rather than an asset. You want to create a relationship with your target audience that allows you to capture their interest and retain it for life. When your business relationship becomes more valuable over time, this is called creating dividend value.

When you are looking to create dividend value in your business, focus first on differentiation, then on continuing to serve your clients again and again, and third on creating additional revenue sources from your methods and processes.

When you have built this kind of business credibility, you are able to increase the value and quantity of repeat sales to satisfied customers.

Become more credible and make more money. It can be that simple. Using these techniques can make the current economic recession work in your favor.